My team aims to be a high performing team. As such, we identified several goals we want to achieve and optimize for. One of the goals is to always meet the SLAs when it comes to answering questions of our colleagues and customers. In order to realize this goal we want to be reactive to inquiries regarding the topics of interest, features we build and services we own. Setting up Slack keywords helps us to achieve this goal. It allows us to participate in conversations we might not know otherwise are taking place and meaningfully contribute to these to save time and effort of chasing down the right people or worse – pinging the entire channel (@here anyone?).